How to Make YouTube Videos People Will Actually Want to Watch

In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author offers quick tips for connecting with your audience.

Knowing you have the communication capabilities to communicate with your audience and you have a goal in mind for your YouTube videos, the next step is to select the approach you'll take to achieve your objectives.

It's your job as a video producer to research your audience, figure out what types of videos will appeal to them, and then cater specifically to their wants and needs. A video that's designed to introduce pre-teen girls to a new product will need to be produced vastly differently from a video designed to appeal to men between the ages of 18 and 34, for example.

Figure out what types of video your target audience already enjoys watching on YouTube and then incorporate some of these production elements and concepts into your videos. Remember, your approach should be unique to your company and audience. Do not simply steal someone else's idea or try to mimic what your competition is already doing.

Using your own creativity, a YouTube video can adopt one or more approaches to capture your target audience's attention. For example, the video can take on the form of an infomercial, traditional commercial or an advertorial in order to promote and sell a product or service. However, you can often take that same raw material and package it into a video that takes more of an instructional, product or service demonstration, or a how-to approach that uses a much more subtle sales message. You may discover that your audience will have a greater interest and appreciation when you adopt a less sales-focused approach in your videos, which can also include customer testimonials, if applicable.

A YouTube video can also be used to tell a story. For example, using your video, you can take viewers behind the scenes at your company or manufacturing facility to show people how your products are made, introduce them to the people who create them, or have the company's founder share his story about how the company was conceived. Storytelling on YouTube can be a very powerful way to communicate with your audience, especially if the person featured in the video (or who's heard speaking) has a compelling, entertaining, and outgoing personality.

A YouTube video can also be used to showcase a presentation, speech, or special event, serve as a video blog (vlog or video diary), or have the goal of simply entertaining people. Keep in mind, video is a visual medium, so use it. Don't just talk to your audience, for example. Actually show them what you're talking about. Instead of just featuring a "talking head," if your video's goal is to showcase a product, for example, be sure to visually show off every aspect of that product within your video.

If you opt to share news, facts, or information with your audience, choose the most visually interesting and entertaining way to convey the information in order to keep your viewers' attention. Creatively using entertainment and/or humor, for example, is an excellent way to make otherwise complicated or boring information palatable in a YouTube video. You can also create and use colorful and animated charts, graphs, tables, and bulleted lists, when applicable.

Within the first few seconds of every video, and in using your YouTube channel as a whole, one of your core objectives should be to quickly build a rapport with your audience, while at the same time building up your credibility. Your viewers should want to hear what you have to say in your videos and also trust what you're saying.

Read more: http://www.entrepreneur.com/article/228429#ixzz2gRk1r4Z8

How to Be a Good Gaming Commentator on YouTube

9 Ways to Reach Customers on YouTube

In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author offers nine ways businesses can use YouTube to attract viewers--and new business.

Everyone who uses YouTube has their own goals. The following are nine popular ways YouTube can be used as part of your overall online strategy to achieve your company's particular goals.

1. Promote yourself as an online personality and entertain your audience. If you're a small-business owner with a big personality, consider starring in your own YouTube videos in an effort to help build your company's brand and promote its message to personalize your business and build its credibility. You can demonstrate products, speak authoritatively and boost your company's brand recognition and reputation. You're able to reach out and build a virtual relationship with your customers or potential customers in a way that's never before been possible.

2. Share knowledge, commentary or how-to information. If you're a business owner, chances are you have expertise that other people could easily benefit from. Using a bit of creativity, chances are, you'll come up with a handful of ideas about how your business could benefit from communicating directly with its customers (or potential customers) using YouTube. For example, you could create a product demonstration or product comparison videos. Other options might be to showcase customer testimonials within a video or to create a how-to video that explains how to operate or use your product/service.

3. Introduce a new product or service and direct people to your online store.
Showcasing products on YouTube is a low-cost, yet highly effective way to demonstrate products to your customers, showcase features and explain how to best use a product, especially if you're operating an online business or there's an online component to your traditional retail business. In addition to showcasing a product's features or functions, you can use YouTube videos to answer commonly asked questions.

4. Teach people how to use a product or service. How-to videos for a product offer a different approach than a product demo in that a how-to video is designed to teach someone how to do something. Instructional videos can help reduce incoming customer service and support calls. For instance, you can produce instructional videos to teach people how to assemble and/or use a product, plus help customers easily discover the true potential of a product, while eliminating their potential frustration.

5. Share video footage of business presentations you've given. If you've presented a lecture, workshop or some other type of presentation, consider uploading the video footage of it to YouTube for your customers, clients and the general public. This will help establish you as an expert or authority, allow you to convey valuable information to potential customers and clients, plus help build awareness of you and your company.

6. Provide background information about your company and tell its story. Every company has a story to tell, as do the founders or current leaders of that business. By telling your story, chances are, you'll be able to enhance your customer loyalty and brand awareness, while also educating the public about what your company does and its core philosophies. Include "behind the scenes" videos that show how your product(s) are actually made, provide a tour of your company and introduce some of the people who work at your company within the videos.

7. Showcase customer testimonials. If you've been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of these people or companies providing real testimonials for your products/service can be a highly effective and low-cost promotional and sales tool.

8. Present a call to action. Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specific action after watching your video, such as visit your website, "like" the video, subscribe to your YouTube channel, call a toll-free phone number, send someone an email, share the video's link with their friends, make a donation, make a purchase, etc. One other way companies use the call-to-action approach is to host a contest that encourages people to reply to the video or take a specific action in order to participate, with hope of winning some type of prize.

9. Promote or share highlights from an event. By default, any type of event in the real world that you or your organization participates in is held at some geographic location and will draw crowds from the surrounding area. However, by sharing videos of an up-and-coming or recently held event, you have the opportunity to share it with the world. Showcasing footage from a previous event can also generate interest in and help boost attendance for future events.

Read more: http://www.entrepreneur.com/article/228531#ixzz2gRitZBEn

How2 Generate GOOD Tags FAST for your youtube videos (Metadata Tips n Tricks)

How to Properly Tag a YouTube Video

I have created a video where I show you how to Properly tag a YouTube video. Tagging a video on YouTube is similar to tagging a video on any of the major video sharing sites.  Sites such as Viddler, Meta-cafe, Vimeo, Daily Motion, and Tubemogul all work within the same perimeters of tagging, description, and title.

In this video I will show you how to set up your title, description and tags, and also reveal a common misperception in tagging.  Plus I am going to show you what actions carry the most weight with the search engines.

Tagged as: SEO, Video Tagging, youtube

8 tips to make your YouTube video go viral

Have you seen Will It Blend? It's a crazy series of videos by Blendtec, a small blender manufacturer. The series has been seen by millions of people. My favorite is Will It Blend? – iPhone. If you haven't seen it yet, do yourself a favor and take a minute to watch. This YouTube video has been seen 1.6 million times.

Recently I appeared on MSNBC Your Business with JJ Ramberg to discuss how to make your YouTube video go viral. Viral marketing is the phenomenon of other people passing along your ideas to friends via email or blogs or other online means…for free! You can watch my appearance here.My 14-year-old daughter said that they should have taken away the swivel chair! (You’ll see what she means if you watch).

Here are some tips to make video go viral. Creating a video is easy and it is free to post onto YouTube. All you need is a simple $300 digital video camera and a YouTube account.

Most importantly: Your video needs to be funny or amazing or remarkable or have some fascinating information or be controversial. Basically the video needs a reason for people to pass it on. If you can find pass along value connected to your organization and its products, great. I'm not a fan of stupid contests or celebrity endorsements unrelated to a company and its products.

Tip # 1 – Homemade is just fine
You don’t need to hire a professional. A homemade quality video can work great. But plan ahead and shoot several takes to get it right.

Tip #2 –Your video should be no longer then 2 minutes (preferably less)
Think very short. Although YouTube will accept a video that is less than 10 minutes, smaller than 100MB try to make the video between 30 seconds and 2 minutes.

Tip #3 -- Make your description clear and specific.
To best promote your video, you'll want its text description on YouTube to be accurate and interesting. Use descriptive keywords and language that people will find when they search for videos like yours. And use the correct categorizations on YouTube so people will find it.

Tip # 4 -- Don't attempt "stealth" fake customer insertions to YouTube. 
Some companies try to sneak corporate-sponsored video onto YouTube in a way that makes it seem like it is consumer-generated. The YouTube community is remarkably skilled at ratting out inauthentic video, so this approach is fraught with danger.

Tip #5 – Try a series of similar videos to build interest
Sometimes a series of videos works great. The Blendtec Will it Blend? videos are a perfect example. The even sell t-shirts now!

Tip #6 – Tell everyone about your video!
When upload your first few videos, you are likely to hear a deafening silence. You'll be waiting for comments, but none will come. You'll check your video statistics and be disappointed by the tiny number of viewers. Don’t get discouraged. It takes time to build an audience. Make sure people know it is there and can find it. Create links to your video from your home page, product pages, or online media room. Mention your video in your e-mail or offline newsletters, and create links to your video as part of your e-mail signature and those of other people in your organization.

Tip # 7 – make sure bloggers know about the video
Sending a link to the video to bloggers or commenting on other people's blogs (and including a link to your video) is a good way to build an audience. If you comment on blogs in the same space as yours, you might be surprised at how quickly you will get viewers to your video.

Tip #8 – Experiment a lot to find something that hits
While I think it is difficult to purposely create viral marketing buzz, it is certainly possible. Create a number of campaigns and see what hits, then nurture the winners along. Think like a venture capitalist or movie studio and try a number of things in order to get that elusive hit.

Good luck. And if you do create a cool video, let me know.

http://www.webinknow.com/2007/08/8-tips-to-make-.html

Equipment Needed To Create A Youtube Video.

Creating a YouTube video is surprisingly a lot easier than it would seem. All you really need is a camera, a tripod, a microphone, and some sort of lighting kit.

The camera you choose to shoot you film with is important. Digital cameras are fairly inexpensive, and provide great results. If that is not in your budget, there are many other decent options out there. Check out the great deals on these youtube videocameras.

A sturdy tripod can make the difference between a great video and a second rendition of The Blair Witch Project. Of course, if that is what you are going for, then by all means, forget the tripod. If you are on a really tight budget, and have a sturdy hand, you can always become a human tripod.

Using a microphone is essential to create good sound quality. Camera microphones usually are not precise enough to keep excess noises out of your film. Microphones can range from extremely affordable to multi million dollar movie quality.

Lighting is key to a great video. If you want to look professional, you need some sort of lighting setup. There are several different options when it comes to lighting. There are lighting kits that can be bought at relatively low prices. These basic kits usually include three lights, umbrellas and stands. There are higher end kits that become bigger and more complex as they go up. 

The biggest thing to take into consideration is what is needed for your project. Buying a thousand dollar lighting kit to film your brother jumping off the roof is simply unnecessary.

You will also need videoediting software. There are a wide variety of packages available, from full blown professional level editing software to prosumer budget packages, making it easy to find the right editor for your budget.

These are the bare essentials for creating a YouTube video, but don’t forget the computer. You will need that and internet access to get your video out there.

http://www.videoscreencast.com/equipment-needed-for-youtube-vidoes/equipment-needed-to-create-a-youtube-video/

10 Ways to Promote Your YouTube Video and Make Money

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Overcoming your fear of being in front of the Camera

 Filming videos for your business can increase your reputability and credibility; however, many business owners get nervous and have a hard time being in front of the camera.  There are a few ways to help you feel more comfortable.

One of the most important things that you can do in order to feel more comfortable is to prepare yourself and get familiar with the process and with what you plan to say.  Go over your scripts and familiarize yourself with the content.  If you feel like you need practice in front of the camera, set up your webcam and go through a couple of practice runs. It can also help to practice in front of the mirror. If you don’t feel that you can memorize your script, you can employ the use of a teleprompter, teleprompting software, or  a sheet of notes to help you stay focused.  However, the more familiar you are with the content, the more comfortable you will look on camera.

When you are filming, imagine it as though you are simply talking to a customer or a single person who has asked you about your content.  You can also opt to have someone on camera with you, interviewing you.  This helps you to focus on them and the questions, rather than the camera.  Be confident knowing that you are good at what you do and are educated in your industry. Videos are not pop-quizzes designed to throw you off guard; they are a chance to show your customer base that your business is their best choice.  The greatest way that you can prove this to them is by staying calm and confident.

http://www.sixdegreesseo.com/overcoming-your-fear-of-being-in-front-of-the-camera/

Here is an excellent audiofile about how to increase your self-confidence...

Positivity- Supreme Self Confidence Charisma by PAUL MCKENNA AUDIOBO

How to Make Yourself Famous on YouTube

 

Becoming popular on YouTube is not simple, but it's possible! The following instructions will help you to understand how to create a successful channel and entertain thousands of subscribers. Follow these steps, and you'll be famous in no-time!

1. Brainstorm what your videos are going to be like. Check the most viewed videos and most subscribed list often, and keep a look out for new YouTubers on the latter list. Looking at the top subscribe list will give you a good perspective on who your audience is and what kind of videos people like. If you can't top the best you probably won't get noticed unless you're really good at what you do. If you find a smaller niche that you can fill and get noticed in try that approach. Make interesting things. Everything may have been done before but there is always something new you can do.
2. Find out what you are interested by. If you make something that you wouldn't enjoy watching, what makes you think anyone will want to watch it? You won't have fun making it and you will lose interest if it's something you're not really that into.
3. Make a few videos. This includes getting a camera, recording, editing, and uploading. You need a few good videos already on your profile, and you'll see why later on. So make something worth watching, about ten videos over the course of a while, maybe a month, so you actually get your own show going. It is not going to be well-known, but this is the first step. If you want to choose an alternative, go to the next step.
4. Use animation. If you don't want to expose yourself to the world, you can try animation. On the downside, you will need to purchase or download some software. If you have a Mac, iMovie is a great software to use.

   Also, YouTube is in partnership with GoAnimate, so you can make your own animations.
5. Make one more video to raise the interest of your audience. Show your appreciation to those who have already seen your videos. This will show your audience that you care about them and it will also trigger the interest of people who haven't seen your channel before.
6. Upload one of your videos as a video response. Find someone who is already famous on YouTube or even someone who might become popular in the future. Hopefully other people will check out your video, notice your appreciation towards your audience and pay a visit to your channel. If that happens, they will be able to watch the videos you have uploaded in the past.
7. Keep your audience entertained. Post more responses and upload more original content, but make sure that you don't post too many videos over a short span of time. Improve the look of your channel too.
8. Be active. If you log in frequently, people will watch your channel frequently.
9. Tag your content properly. Make sure to put relevant tags to all of your videos. People dislike mistagged videos. It's essentially false marketing and people are less likely to appreciate your work.
10. Spread the word. Spread the word by posting your videos on Facebook, Twitter, or Google+. People that follow you or are your friends might show your content to their friends!
11. Learn from the pros. A detailed book written by a real YouTube star will teach you everything you need to know. The best guide available can be found at http://www.moneywithyoutube.com

Tips

• Make sure your video contains popular content.
• Do something you want to do. You'll get the most views if you're happy doing what you like to do.
• Read the comments regularly, and try to connect with the viewers.
• Don't listen to others who are mean to you; just ignore them.
• Take advantage of trailers, especially if you are planning to make a sketch or a play. Also, parodies tend to receive many views. Be creative and original. Put some good effort into your content and you will be rewarded.
• Try not to copy some popular YouTuber's ideas or phrases, for example, TheSyndicateProject says "But why?!" in a funny way. Don't copy him! Make up your own ideas.
• In the middle of every video, YouTube takes a snapshot and uses that picture as a preview. It's called video thumbnail. Most people judge a video by the thumbnail, so make sure to make it interesting.
• Take the constructive criticism in the comments but ignore the hate comments.
• Be yourself! If your going to show the world who you are, make sure you have fun while doing it, and don't pretend to be someone your not.
• Make sure the video is about something worth watching. You are not going to become popular by uploading senseless content. Most of the times you only get one chance at becoming famous.
• Just remeber, nothing happens overnight either. Give it awhile, and maybe even try to do collaboration with other famous youtubers.
• Read comments and ask for feedback from others who watch your videos .
• Be confident and funny. If you don't believe to be funny, nobody will.
• You may want to become a YouTube partner once you're popular enough. If you're a partner, your content will appear in the top of the related videos list, allowing you to receive more views.
• Be creative in what you do to get more views.
• Tell friends or anyone at school or somewhere then friends will pass it on.
• Don't become selfish and conceited when you make it to the top. Remember that your fans and viewers were the ones that got you there and remain humble!
• YouTube does allow videos longer than 15 minutes. You just have to make sure its not copyright infringement, and for viewers' sake, make sure its interesting and relevant.
• Don't hate or block others.If others are being rude to you then you have the right to block them.
• YouTube doesn't allow videos longer than fifteen minutes in length. If your video is longer than fifteen minutes, you can split it into as many parts as you need to. If you've been good standing for a good amount of time and uploaded a few videos, YouTube will let you upload longer videos.

 

http://www.wikihow.com/Make-Yourself-Famous-on-YouTube

Cashing In on Your Hit YouTube Video

Katie Clem posted a video on YouTube this month of her daughter Lily’s poignant and funny reaction to her sixth birthday present, a trip to Disneyland, for her friends and family. Then it went viral.

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YouTube

“Talking Twin Babies,” in which two boys carry on an animated conversation in gibberish.

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YouTube

“David After Dentist,” showing a 7-year-old boy talking to his father while recovering from anesthesia.

In three weeks it has been watched more than five million times, and Lily has become a minor Internet celebrity. Of far more importance, at least to Lily’s parents, the video is poised to make enough money from advertisements to send Lily to college.
Creating a video that attracts millions of viewers and becomes a pop culture phenomenon involves an unpredictable cocktail of luck and timing. A dash of cute babies or people acting like idiots can only help. But once a video goes viral, making some cold cash depends on quick action.
Here is some advice on how to take advantage of your 15 minutes of Internet fame from people who did just that.

MAKE AN OUTSTANDING VIDEO There is no recipe for creating a viral video, but there are a few common traits.
Take the time to identify the video by writing a detailed title and description so people and search engines can find it easily, said Kevin Allocca, manager of YouTube Trends. “Surprised Kitty” (55 million viewings and counting) is far better than “Video of Tigger.”
Share it widely on social networks, he said, and let people embed the video on other Web sites. It helps if a celebrity links to it. “Double Rainbow,” a sensation last year, had only 200 views between its debut in January and July — when Jimmy Kimmel posted a link on Twitter and it took off. Current count: 31 million viewings.
It’s not as easy as it looks, Mr. Allocca said. “Make really good content,” he said. “That’s the one nobody wants to hear, but it’s the truth.”
It seems to help if the videos include funny people (especially old people and babies), animals (especially babies) and dancing (again, especially when the dancers are babies). Make a video that is universal yet original to you, recommends Randy McEntee, who posted an iPhone video, “Talking Twin Babies,” showing his twin baby boys having an animated conversation in gibberish.
“I think the reason it’s caught on around the world is there’s no language,” Mr. McEntee said.
Another common piece of advice: don’t set out to make a viral video. “We didn’t try,” said Ms. Clem, who shot her video on a Flip camera and had never posted on YouTube. “I don’t have any advice because I literally went to bed that night and woke up and our lives were completely different.”

GET MONEY FROM YOUTUBE ADS If your video is on the road to viral success, YouTube, a part of Google, is eager to make money from you. It will send you an e-mail asking if you want to become a partner. If you give your permission, the site will run ads alongside your video and share more than half the revenue with you, sending you a check each month.
Some of the people behind viral videos, like the father of the boy coming down from dental anesthesia in “David After Dentist,” have made more than $100,000 from YouTube ads. Ms. Clem has made $3,000 in three weeks and stands to make much more because Disney wants to use her video in a TV ad.
Early on, YouTube would sign people up as partners after videos had been watched more than a million times. But it has since developed an algorithm, which it calls reference rank, to predict whether a video will go viral when it has had as few as 10,000 views.
The most important element is whether influential Web sites post the video. When Reddit posted Mr. McEntee’s video, for instance, its views jumped from 1,000 to six million in three days. YouTube also analyzes other data, like the number of viewers, how many times a video is shared on social networking sites and the rate at which people comment on the video.
Protect the video with a YouTube program called Content ID, which gives video owners the right to block others from using their videos or to be paid when they do. That helps to prevent people from creating copies that might be watched instead of yours. Parodies, translations or autotuned song versions, however, tend to add to the original’s traffic.
YouTube does not offer live customer service for viral video creators. YouTube said it would be impossible to talk to millions of video creators but it has help forums for people to ask questions.
APPEAR ON TELEVISION YouTube may turn us all into TV producers, but one of the best ways to get people to watch your online video is to appear on old-fashioned TV.
Ms. Clem’s video spiked after she appeared on Fox News and Mr. McEntee’s after he was on “Good Morning America.” It rarely helps to try to contact TV shows directly — instead, wait for producers to call you, which they will in spades if your video is popular and touches a nerve, viral video veterans say.
Remember that a dip in views does not mean your 15 minutes are over. The talking twins video had almost five million viewers on its best day, dropped to 50,000 and now gets a couple hundred thousand a day. SELL MERCHANDISE When the boy in “David After Dentist” asked the camera, “Is this real life?” more than 101 million viewers could relate. David’s father took swift advantage of that, opening an online store selling T-shirts and stickers with the tagline.
“All the top creators do that,” said Shenaz Zack, product manager for YouTube partnerships.
Tracking who watches your video can suggest markets. At YouTube Insight, video creators can see detailed data about their audience, like where viewers come from and which Web sites have linked to the video.
They can also read YouTube Trends, a blog YouTube started in December to analyze what makes videos popular, whether they are about babies using iPads or scenes from the earthquake in Turkey.
MAKE A GAME PLAN FOR FAME The celebrity and money that come with viral YouTube videos are not always fun, say people who have lived through it.
The phone rings constantly with TV producers who want to show the video. Do not sign any contracts without consulting a lawyer, said Ms. Clem, because some of the contracts ask you to sign away your rights to the video.
“It’s so exciting and you want it out there, but it’s dangerous because people want to take advantage,” she said.
Set up rules early on, said Mr. McEntee. For his family, that meant no travel to be on TV, no other videos of the children and “to behave in a way that our children would be proud of,” including letting them remove the video when they are old enough to understand.
Talk to other people who have become YouTube celebrities about what they went through — the father of David wrote on his blog that at first he had worried that people were watching the video because they were making fun of his son, for instance.
“It’s actually a really lonely place because there’s no one out there that really has all the answers,” Mr. McEntee said. “It’s just such a rare thing.”

http://www.nytimes.com/2011/10/27/technology/personaltech/cashing-in-on-your-hit-youtube-video.html?_r=0

Video: Making 6-Figures From YouTube…In Your Spare Time?

Earlier this month the Wall Street Journal reported that YouTuber Ray William Johnson is making an estimated $1 million a year thanks to the video site, and for the past few days the web has been abuzz with chatter about making money from YouTube.  A report from Nadia Han of ABC News in Philadelphia looks into the potential of ‘Cashing in on YouTube.’ Some of the details in the report are surprising, to say the least.

Previous reports have indicated that the top grossing YouTubers have made YouTube their full time job, but according to the ABC News report you can make the big bucks without spending your full 40-hour workweek on YouTube.

As an example, they refer to Rob Homayoon, a Temple University dental student that makes origami how to videos.  Apparently Rob is making a six-figure income from these videos, which he balances with his life and schoolwork.  Back in April of last year, Rob told the Daily Mail, “It is really hard to balance my life, school, and YouTube.  This could be a full-time job, if I really wanted it to be.”  Yet Rob is still reportedly making over $100,000 a year even though if you look at his YouTube channel he only uploads a new video once every couple of months.
The second example in Nadia Han’s report is YouTube prankster Ed Bassmaster.  Han reports that, “Ed has quit his traditional job and supports three kids just by posting one video a week on YouTube which takes four hours or less!”  Of course, this sentence may be just a little misleading.  Ed also makes money from commercials and appearances at anywhere from $4,000 to $20,000 a pop (thanks to his status as a YouTube celeb, of course) and he spends a great deal of time promoting himself as well, specifically on Facebook where he has over 68,000 fans.
I think it’s necessary to stress the importance of putting tons of time into promotion if you want to make the big bucks on YouTube.  It’s not just about making a video and putting it up.  You’ve got to build a good subscriber base and engage with your fans if you want to get the mega views.  It’s also important to point out that in order to make money you’ve got to either be a YouTube Partner or have your account open to monetization.  Find out more about the YouTube Partner program on the YouTube website.
Those things aside, the information in Han’s report is pretty impressive. 

Image credit: Andre Blais via Shutterstock

http://www.blogger.com/blogger.g?blogID=1275642976079649821#editor/target=post;postID=8451639153877453036

What Makes A Good YouTube Video

What Makes A Good YouTube Video

YouTube is a great way to make some additional cash, but only if you know how to get people to look at your videos. Most videos just aren’t that interesting or searched for that much.

For example:

-          Watching Paint Dry probably won’t get viewed much

-          Watching a cat mess up a new paint job probably will get viewed

Now, is either going to go viral? Probably not, but if you are looking to make money with your videos, it’s more likely that the cat messing up the paint will get more views and ultimately make more money. Today, we are going to highlight a few makes to make a good YouTube video and help you understand what can help you go viral and make more money.

Time Is Not Your Friend

Most videos that are over 30 seconds aren’t going to get watched completely. Therefore, do what you can to get your message across quickly. Social media is based around this theory (i.e. Twitter only uses 140 characters and people aren’t complaining). Find a way to cram everything into 30 seconds. If you can’t do this, find a way to get your “AD” message loaded up quickly.

Don’t Force Them To Watch An Ad

That being said, don’t make the viewer watch an “AD”. YouTube is like Break.com or any other video website; it is meant to waste time for the most part. Sure, there are some great “product reviews” and “tutorials” on YouTube but those are search specific … they are not going viral.

Make The Viewer WANT To Watch It

Sadly, the truth of the matter is this … if you want to get views, you are going to have use some “less than respectable” practices. For instance, have you ever clicked on a video because of the title? It probably said something that was TOO SHOCKING to skip over.  What about a video thumbnail of a SEXY MAN or SEXY WOMAN?

So, manipulate the title to get the desired result. Say your first title didn’t work, try again … and again … and again (until it works). Maybe there is something really crazy going on like Justin Bieber dropping his pants; use it!

And Finally, Fake Traffic Moves Videos

If you really believe that video really received 100,000 views in the very first hour it was listed … then you are delusional. Even though YouTube does not prefer fake traffic (it hurts their revenue stream), there are services out there that provide YouTube fake traffic. Most of the fake traffic is sniffed out by YouTube’s fraud detection system but every system has flaws and YouTube is not immune to all these “traffic” providers. Of course, using the same provider over and over will get you caught and the provider as well. It would be wise to find several providers and use them at different times in order to maximize your traffic potential … and move your video up the ranks.

So, now you have the knowledge you need to make an awesome video for YouTube. Keep it short and sweet, don’t make it an ad, find a title that grabs your visitor’s attention and remember that sex appeal is still the number one draw. Using these techniques, you are almost assured to gain more visitors and ultimately more ad revenue.

How to make a youTube video

How to Make a YouTube Video Using PowerPoint

Learn how to make a video for YouTube directly from your PowerPoint presentation.

Steps

1. STEP 1

   Go to the Microsoft Office website

   Purchase Microsoft Office 2010. PowerPoint is part of the Office 2010 suite.
2. STEP 2

   Create a PowerPoint 2010 presentation

   Create a presentation using PowerPoint 2010. Save the file to your desktop.
3. PowerPoint 2010 is the first version of PowerPoint that converts PowerPoint's FLV file format to the YouTube-compatible WMV format.
4. STEP 3

   Click the File tab in PowerPoint

   Click the File tab in PowerPoint. In the left column, click Share. Under File Types, double-click Create a Video. A Save As window will open.
5. STEP 4

   Find the PowerPoint file on the desktop

   Find the PowerPoint file on the desktop via the Save As window. Under the Save As drop-down menu, select Windows Media Video. Click Save.
6. STEP 5

   Create a YouTube account

   Create a YouTube account if you don't already have one. Set up your profile page. Upload the compatible PowerPoint file to your YouTube page and enjoy your work.
   
   
   http://www.howcast.com/videos/396526-How-to-Make-a-YouTube-Video-Using-PowerPoint

How Content Creators Make Money On YouTube

When you first start out on YouTube views are everything. The rush you get when you log on to

There are currently several ways for content creators to monetize their videos on YouTube’s platform. There are several prerequisites, including requirements that creators must upload original content, get thousands of views and have permission to monetize content. However, if these requirements are met, creators have been known to make hundreds and even thousands of dollars off of the videos they upload to YouTube.

YouTube to see that you’ve broken 10,000 then 50,000 then 100,000 views is like nothing else. However, when you are consistently getting thousands of video views, what’s the next step? How do content creators take their videos to the next level and start making money on YouTube?

YouTube Partner Program

Becoming a part of YouTube’s Partner Program is one of the best ways to make money on YouTube. The Partner Program has many benefits, the most appealing of which is monetization. Partners share revenue that comes from InVideo overlay ads and rentals. Partners also have the opportunity to participate in branded entertainment opportunities as well.

In addition to monetization, partners can take advantage of higher quality video, branded channel options, and Insight analytics to help partners learn about their audience and increase their viewership. Partners are also featured on YouTube’s homepage, leading to more views and more opportunities for monetization.

Some of the most popular YouTube Partners include Nigahiga, Fred, ShaneDawsonTV, Smosh,RayWilliamJohnson, and Universal Music Group. If you are already uploading original, creative content on a regular basis and getting thousands of views then apply to become a partner. If accepted, you could turn your hobby into your full time job.

According to MediaPost, YouTube’s head of product management Hunter Walk says, “We have hundreds of people making thousands of dollars, and dozens are making tens of thousands, and hundreds of thousands. People are quitting their jobs to build content for the site.”

YouTube Individual Video Partnerships

When YouTube first launched their Partner Program they focused on partnering with power users – users that uploaded new content regularly and consistently got a lot of views. However, they broadened their partnership opportunities to include popular videos with their Individual Video Partnership (IVP) program.

YouTube reaches out to creators with videos that accumulate a lot of views – videos like David After Dentist and Otters holding hands – and invite the creator to monetize the video and share revenue earned from it. This is a perfect way for creators that don’t upload new content often enough for the Partnership Program to monetize on YouTube.

YouTube Video Rentals

MediaPost reported that YouTube engineers are currently working on a self-service rental method. This will give content creators the ability to provide their content for rent and to share in a portion of the profits. It is currently unclear about whether this service will be available to everyone or just to specific types of users. However, once users are able to charge rental fees for their videos a whole new way to make money on YouTube will be born. Rentals could signify a new era for web video revenue share.

Have you partaken in revshare on any of the video sites? What was your experience like?

http://socialtimes.com/make-money-youtube_b12035

How To Make YouTube Videos That Don’t Suck

Have you ever uploaded a video to YouTube? If you have, what was it of? Did it get a lot of views?

Getting a lot of views or “going viral” is one of the main reasons people put videos of themselves online, but the formula for creating a hit video is a tricky one. You never know when something you’ve done will garner a lot of attention online.

There are certain things that will always generate a lot of views, like videos that are funny or about things we wouldn’t see every day. Recently, I’ve written articles covering cool science experimentsand top stand-up comedy videos, for example.

In this article, I’ll point out how to make YouTube videos to make sure your next video doesn’t suck. I can’t promise you that you will go viral, but I can promise an improvement in your view count.

The Content Side Of Things

Since content is king, I think that is where we should start. You can have the best equipment and technical knowledge in the world, but content doesn’t come standard.

If your videos are boring, no one is going to want to watch them, plain and simple. So let’s look at a couple things you can do to make your content better.

Be Different

The first and perhaps most obvious thing I can recommend is that you be different. We are supposed to all be unique, right? So why am I seeing a lot of the same videos online?

http://www.makeuseof.com/tag/youtube-videos-suck/

How to monetize your YouTube account

Before you can start making money off of your videos, you need to enable monetization on your YouTube account. In doing so, you become a “YouTube Partner,” which basically means you allow Google to place ads on your content in exchange for payment each time one of those ads is clicked.

Step 1: To enable monetization on your account, make sure you’re logged in to YouTube and go to account features. Once you’re there, look to the middle of the page and find the Monetization section listed under Features. Click the Enable button and agree to Google’s terms of service to continue. 

 In order to be eligible for account monetization, your account must be in good standing. If you’ve uploaded any copyrighted content or disregarded YouTube community guidelines by posting horrible comments, Google might not allow you to monetize your videos.

Step 2: After you’ve agreed to the terms of service, you’ll be greeted with a dialog that looks something like this:

At this point you’ll need to decide what kind of ads you’d like to be displayed on your video. Overlay ads are the small banners that occupy the lower third of the video, whereas TrueView ads are video ads that play before your video. Using both isn’t always the best plan – depending on the content of your video, you might want to opt for one over the other.

Think about the type content you’re working with and be conscious of the audience likely to consume it. If your video is a tutorial on how to rope a goat, tie a bowtie, or some other piece of valuable educational material, then your viewers are more likely to sit through an ad. If your video is just something silly and fun, you might want to opt for just Overlay ads, as TrueView video ads can often turn people away from your video before they even watch it. Don’t stress too much about which ads will be more effective though – you can always change your settings later. Just keep an eye on your Adsense page to track views and clicks so you can get an idea of what works best. 

Step 3: Click that big ol’ Monetize button in the lower left and you’re all set. Your videos will be under review for a short period, but after that they should start to display ads whenever they’re played. 

Getting paid:

Now that you’ve got your account all set up and monetized, any earnings you get will be funneled into your Adsense account. If you don’t already have an Adsense account, you’ll need to set one up at some point, but Google doesn’t force you to do it until your video starts generating a decent amount of revenue. In order to fully set up your Adsense account and receive your earnings, you need to complete the five steps listed here.

The last of these five steps requires you to meet a payment threshold before Adsense gives you money. Basically what this means is that you’ll need to accrue at least $100 before you get paid. If you don’t meet this threshold by the end of the month, your earnings will be rolled over to the next month (and the next month, and the next month if necessary) until the threshold is met. Depending the popularity of your video(s), this could take anywhere from a few hours to a few months – or even years.

So you want to be YouTube famous…

Don’t we all? Unfortunately, no one here at DT is a YouTube star (yet …), but while we’re definitely not experts on becoming Internet famous, we do know a thing or two about making content that people like. Here’s a few general-purpose tips for making great content that people will want to watch:

1. Do something original. You’re not going to be the next big thing by copying what somebody else did. You might make a bit of money if you’re riding a popular trend wave, but it won’t last. Take all those zillions of Harlem Shake videos for example. Sure, they were hot for a minute, but if you jumped on the bandwagon late you probably only got a few dozen views before you fell out of the spotlight.
2. If you’re hoping to go viral, make sure your video grabs people’s attention in the first 10-15 seconds. The Internet has the attention span of a goldfish with ADD, so you need to make a good hook if people are going to watch your video in its entirety.
3. In order to make YouTube a viable source of income, you need to generate a regular stream of content that will attract subscribers. Just one video isn’t likely to bring in a steady stream of earnings, so it’s best to plan your videos as part of an ongoing series.

Are you YouTube famous? Feel free to share some of your wisdom in the comments below!

http://www.digitaltrends.com/social-media/make-money-on-youtube/